THE WORDMAVEN DIFFERENCE: MORE THAN TYPICAL CONTENT CREATORS

We approach your work differently

We do it the same way you do (or would if you had the luxury of breathing room and time). We know how all pieces of a campaign work together to drive qualified leads and opportunities into your sales funnel.

We deliver measurable results like these:

  • Developed a blog series with social and email promotions for an enterprise networking company, driving 654% more blog views than their average
  • Generated more than $1 million in sales opportunities via social media marketing for a network performance monitoring company
  • Co-led an integrated product launch campaign for a healthcare technology company, leading to $10 million in first-year sales and #1 market position

Social Media Marketing

Your prospects and customers are already online – researching best practices, comparing solutions, requesting references, and writing reviews. If you’re not online with them, you’re taking a huge risk

  • Tailored social media assessment and strategy development
  • Fully managed social media marketing programs
  • Customized content curation (the missing ingredient in most B2B social programs)
  • Cost-effective paid advertising campaigns

Web Content & SEO

We start with the most relevant SEO keywords people use to search for your solutions online, and then build sizzling, sales-boosting web content around them—ethically, of course!

  • Comprehensive page-by-page web site audit, using our 35-point best practices checklist
  • Effective on-page SEO copywriting—either one-time updates or ongoing programs
  • High-performance landing pages
  • Site strategy and content—for an all-new web site or a major refresh

Content Development

Every piece of content should drive a specific action from your prospect or customer. Otherwise, why do it?  We can dramatically increase your marketing success through highly skilled strategic copywriting

  • Built-to-order content strategy and editorial guidelines
  • Thought leadership assets to gain industry mind share
  • Lead magnets and other demand-generation pieces to widen the funnel and increase sales-qualified leads
  • Compelling content matched to each step in the buyer’s journey

Integrated Campaigns

A truly effective integrated campaign is one where all the pieces come together so smoothly, your prospect or customer doesn’t even see the marketing strategy behind it. They only know you’ve given them the information they need, right when they need it

  • Corporate rebrand and positioning campaign—integrated to serve both internal and external audiences
  • Targeted demand generation campaigns—from awareness to interest, desire to action
  • Nurture marketing programs that keep you top of mind until your prospect is ready to buy
  • Customized product launch campaigns to drive near-term buzz and long-term revenue

Consulting & Strategy

Are you skeptical of “consultants” who fly in, drop recommendations in your lap, and then don’t stick around to see the project through? So are we. That’s why we’re the type of consultant we always wished we could hire: With you every step of the way, constantly focused on your needs, your results, your satisfaction. Guaranteed.

  • On-Call CMO—for smaller companies needing strategic marketing advice (without the CMO-level salary) to focus on the right markets, branding and marketing programs for maximum revenue
  • Strategic marketing effectiveness assessment and recommendations
  • Key messaging platform—a reference document loaded with persuasive messaging, proof points and customer stories
  • Marketing strategy and program management—literally your hired gun who can both strategically advise and flawlessly execute

Education & Training

The next best thing to knowing how to do something yourself is knowing someone else who does—who can then teach you or your team. You’ll stay up to date and always ahead of the “next big thing.” And let’s face it: in Marketing, there’s always a “next big thing.”

  • Brand ambassador class—turn your employees into your best online advocates – also available for highly active customer references
  • Social selling seminar—equip your sales team to find leads, engage prospects and influence their buyers before they become buyers
  • Copy that Converts—an in-person curriculum to turn even non-marketing writers into persuasive copy powerhouses
  • Copy coaching—we’ll review your specific copy piece and work with you to make it even better—available as a one-time project or an ongoing retainer

Learn more about the WordMaven Difference

See what our clients have to say or contact us to get started on an effective sales funnel that delivers significant revenue.