The Importance of Restoring Trust in Commercial Aviation
With two deadly 737Max accidents in just a few months, the resulting loss of trust in commercial aviation is significant for the entire industry. What needs to happen?
PR
The 10 Commandments of PR Writing
Early in my career, a wise communicator by the name of Gary Grossman shared with me his 10 Commandments for PR writing. I’ve summarized them here, plus added two of my own.
PR Lessons from the NFL’s Marshawn Lynch
I admit it: I love American football. And hailing from Seattle, I am – of course – a big Seahawks fan. But my day job is helping B2B companies drive bottom-line results from top-of-funnel marketing. Here are some thoughts about how I’d work with Marshawn Lynch if I were his team’s PR director.