Trading the Wrench for the Pen: 3 things I Learned about Content Marketing from Being a Mechanic
I love my current job as a B2B marketing consultant and wouldn’t trade it for anything. But before that, I was-wait for it-a mechanic. You would probably guess there aren’t many similarities between the two professions, but you’d guess wrong.
Here’s how to strike the right balance between providing information the buyer needs to justify the purchase and that extra “something” that compels the buyer to purchase from you, even if your product costs more.