Trading the Wrench for the Pen: 3 things I Learned about Content Marketing from Being a Mechanic
I love my current job as a B2B marketing consultant and wouldn’t trade it for anything. But before that, I was-wait for it-a mechanic. You would probably guess there aren’t many similarities between the two professions, but you’d guess wrong.
Ever wonder what “top-of-funnel marketing” means? In this Q&A, we define what it is, how it works, and why you should include it in your marketing mix. We also dispel a few myths along the way.