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I love my current job as a B2B marketing consultant and wouldn’t trade it for anything. But before that, I was-wait for it-a mechanic. You would probably guess there aren’t many similarities between the two professions, but you’d guess wrong.
With two deadly 737Max accidents in just a few months, the resulting loss of trust in commercial aviation is significant for the entire industry. What needs to happen?
Early in my career, a wise communicator by the name of Gary Grossman shared with me his 10 Commandments for PR writing. I’ve summarized them here, plus added two of my own.
Ever wonder what “top-of-funnel marketing” means? In this Q&A, we define what it is, how it works, and why you should include it in your marketing mix. We also dispel a few myths along the way.
Here’s how to strike the right balance between providing information the buyer needs to justify the purchase and that extra “something” that compels the buyer to purchase from you, even if your product costs more.
A friend asked me the other day what was “wrong” with social media. It’s part of my job, so he figured I’d have an opinion. And I do. It’s just that I don’t think there’s anything “wrong” with social media. I think how we use it is a more interesting question.
I admit it: I love American football. And hailing from Seattle, I am – of course – a big Seahawks fan. But my day job is helping B2B companies drive bottom-line results from top-of-funnel marketing. Here are some thoughts about how I’d work with Marshawn Lynch if I were his team’s PR director.